I'm katie

I help arts, culture, museum and heritage organisations get more from digital - strategically, practically and with lasting effect.

I have worked in senior roles across both commercial and not-for-profit organisations, leading teams and projects focused on insights, technology and strategy. At the heart of my work is curiosity, collaboration and a focus on delivering practical results.

Every organisation is different, and I will support you with the right mix of insight, strategy and hands-on delivery. I’m based in the UK and work on a freelance and contract basis. I also serve as Chair of the Board of Trustees at FACT, a world renowned visual arts and creative technology venue in Liverpool.

From shaping digital strategy to leading projects, facilitating workshops, mentoring and training, take a look at my services to see how I can help you.

It's been a pleasure to with Katie recently. Bringing wisdom and understanding at every stage, Katie's deep experience of the digital landscape and confidence in approach was both insightful, positive and practical throughout. A breath of fresh air and would highly recommend.

Graham Davies
Digital Experience Manager, Amgueddfa Cymru – Museum Wales
“Working with Katie over the past few years has been a true pleasure. She brings exceptional knowledge, openness, and a sharp, discerning perspective, seamlessly blending theory with practical application.”

Chilina Madon
Executive Director, Birmingham Hippodrome
“‘Katie is an incisive thinker, hugely knowledgeable and strategic and - vitally - brilliant at understanding how to bring teams together to drive change. She is direct, smart and enormously creative. I would turn to her for advice on almost anything!”

Tessa Gillett
Head of Brand and Communications, Trinity Laban
"Katie is a real pleasure to work with. Her experience of working across arts and culture means we really trust her knowledge and insight, and she brings a blend of inspiration, pragmatism and fun to our work."

Mike Keating
Associate Director Digital Experience, Art Fund
If your organisation is stuck, call Katie Moffat. Katie is a superb strategic thinker and problem solver, able to translate complexity into clarity. But more importantly, her insights and advice are always grounded in real-world feasibility. Plus her collaborative approach makes her genuinely fun to work with. Highly recommended for organisations that need to cut through the noise and gain clear digital direction.

Daniel Alicandro
Head of Digital, Southbank Centre

I assess how your systems (eg website, CRM & ticketing, e-commerce, email etc), work together (or not!) to pinpoint inefficiencies and uncover opportunities to improve. Typically this involves:
- Mapping the current digital infrastructure & processes, including platforms, data flows, and governance.
- Identifying risks and inefficiencies, while highlighting opportunities for stronger integration and usability.
- Understanding how digital systems serve internal users, stakeholders and audiences / customers.
- Creation of a clear plan to streamline how you work and make you and your teams more effective.
For smaller organisations without in-house specialists I can work with you to create a practical, audience-centred, digital marcomms strategy, which is clearly linked to your business / charitable objectives.
Utlimately I help you to reach, grow, engage and convert your online audiences.
Using a range of research methodologies, I help you understand how your audiences behave online, what motivates them and where the pain points are in your current user experience. I will use these insights to recommend practical improvements in user journeys and overall user experience and, where relevant, these insights can also be used to inform your marketing and engagement strategy.
You might be considering a new website but you’re not sure whether to improve what you have or rebuild from scratch (with a customised solution or ‘website as a service’ approach). I can help by auditing your current site, understanding your challenges and objectives, and providing impartial, expert advice about your best next steps. I’m also experienced at helping organistaions make a business case for a new website (being Chair of the Board for an arts organisation means I understand both viewpoints!).
If you decide to rebuild I can assist at all stages of the process. Having reviewed hundreds of website briefs, I will ensure your website brief is clear and comprehensive, correctly specifying key areas, such as accessibility, sustainability and technical integrations (CRM & ticketing, email, e-commerce, and so on). I can also provide you with expert, objective guidance throughout the agency selection process and guide you through common pitfalls.
And, if needed, I can support you throughout the design and development process through to launch.
Whether you’re at the start of your AI journey or tackling specific challenges, I’ll work with your key internal stakeholders to shape a pragmatic AI strategy that maximises benefits while managing ethical considerations and operational risks. My support ranges from one-off workshops with follow-up advice to longer-term project-based collaboration.

Services

I offer a number of pre-defined, ‘off the peg’ services but often tailor work depending on what is required. The common themes across my work are people, insights and technology so if you have a related challenge and you’re not sure how to solve it, please get in touch for a chat.

I have been a trainer since 2008 and provide engaging in-person or virtual training on topics such as digital strategy, AI, user research and social media. This can be a one-off workshop, ongoing mentoring, or part of a structured professional development programme.

I also run problem solving workshops to tackle organisational challenges. If you’re stuck, I’ll get you moving again.
I have worked with lots of organisations to help them assess team and organisational digital capabilities, identify gaps, and design structured development plans to build confidence and capacity.
Typically this involves reviewing skill levels relating to digital marketing, social media, analytics, project management, product development and AI, alongside vital related skills such as critical thinking.

I also support recruitment for new digital roles.
My considerable new business development experience can help you to strengthen your reputation and brand, attract and retain clients, develop compelling pitch material, create effective webinars, refine sales messaging, and coach teams for new business meetings.
I provide flexible part-time or fixed-term support, embedding digital or new business development expertise when your organisation needs it most. I'm based in the UK and can work remotely, on site or hybrid.

A selection of the brilliant organisations I’ve worked with in recent years

It's been a pleasure to with Katie recently. Bringing wisdom and understanding at every stage, Katie's deep experience of the digital landscape and confidence in approach was both insightful, positive and practical throughout. A breath of fresh air and would highly recommend.

“Working with Katie over the past few years has been a true pleasure. She brings exceptional knowledge, openness, and a sharp, discerning perspective, seamlessly blending theory with practical application.”

“‘Katie is an incisive thinker, hugely knowledgeable and strategic and - vitally - brilliant at understanding how to bring teams together to drive change. She is direct, smart and enormously creative. I would turn to her for advice on almost anything!”

"Katie is a real pleasure to work with. Her experience of working across arts and culture means we really trust her knowledge and insight, and she brings a blend of inspiration, pragmatism and fun to our work."