I assess how your systems (eg CRM & ticketing, e-commerce, email etc), work together (or not!) to pinpoint inefficiencies and uncover opportunities to improve. Typically this involves:

• Establishing a clear baseline of the current digital infrastructure & processes, including platforms, data flows, and governance.

• Identifying risks and inefficiencies, while highlighting opportunities for stronger integration and usability.

• Understanding how digital systems serve internal users, stakeholders and audiences / customers.

• Creation of a clear plan to streamline how you work and make you and your teams more effective.

For smaller organisations without in-house specialists I can also work with you to create a clear, practical and effective digital marketing strategy, that is clearly linked to your business and/or charitable objectives.

Having reviewed hundreds of website RFPs, I can help ensure your website brief is clear and comprehensive, correctly specifying key areas, such as accessibility, sustainability and technical integrations (CRM & ticketing, email, e-commerce, and so on). I can also provide you with expert, objective guidance throughout the agency selection process and guide you through common pitfalls.

And, if needed, I can support you throughout the design and development process through to launch.

Whether you’re at the start of your AI journey or tackling specific challenges, I’ll work with your key internal stakeholders to shape a pragmatic AI strategy that maximises benefits while managing ethical considerations and operational risks. My support ranges from one-off workshops with follow-up advice to longer-term project-based collaboration.

Through a range of user research methodologies, I uncover your online users’ needs, behaviours and pain points. The insights generated lead to practical improvements in user journeys and overall experience and, where relevant, may be used to inform your marketing and engagement strategy.